Research of Genre (Market Research)

Here I created a video about my research revolving around the pop music genre including popular artists ranging from the 50s to the 2000s. 

Here is one of my favourite music videos, Sparks by Hillary Duff who is another pop music artist.  I found that this video is a very good example as a representation of the genre of pop music as it uses the common conventions. The music video comes across as a very energetic and vibrant video. I found that the colour scheme was mainly pink, purple and blue which are vibrant colours which appeal to the target audience. The singer Hillary Duff is also dressed in a very trendy way with the colour of hair being dyed a shade of blue. Her makeup is also bold an vibrant which matches the whole theme of the music video

I aim to use examples such as these to dress my model for my magazine front cover in which she will look like a pop music artist. I will also aim to be using some vibrant colours as the colour scheme in my magazine. 

Here is a video which summarises the top pop music released in the year 2015. From this, the iconic pop musicians are very apparent for example Ariana Grande, Rihanna, Taylor Swift and the famous Madonna.  It represents the pop genre perfectly as it defines conventions such as bright colours and the use of a variety of different bright lights. It gives a sense of excitement and creates an upbeat atmosphere which engages the viewer.