Masthead Name Decissions and Changes

I have had quite a challenge with picking the name of the masthead. Initially I decided to go with the name 'Beats' as it reminded me of the upbeat pop music which related to my genre. I then decided to play with some fonts and had come to this particular font:

This is because initially I wanted to go for a more 'bubble' style text. However I quickly came to realise that this was not a common convention for a pop music magazine and so it would not suit the genre of my music magazine. I then looked at more pop music magazines to find inspirations for my masthead fonts. I realised the fonts were usually using sans serifs; they were seen as very bold and simple.

I then decided to change the masthead from 'Beats' to 'Pop Up' which seems to be more appealing to the genre of the music magazine. I am still experimenting with the font styles and colours.